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True Beauty Care  /  How our website is built
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As a beauty salon in Singapore, where there’s a huge competition, having a website is certainly imperative. When we decided to build our own website with our goals to reach our target customers, grow our business and generate income, we didn’t even know how or where to start. We didn’t know how to code and everything that includes in the process, so building a custom website on our own was completely out of the question.

Fortunately, we found Visible One, an innovative digital marketing agency, headquartered in Singapore, who helped us design and develop our website with complementary Search Engine Optimization (SEO) to boost our web page ranking. Their team’s collective expertise with a developed seamless process in the website project, they have provided us a service without any stress or delay. They have established a specific timeline for complete deployment of our website.

Defining Goals

To have a beautiful, well-organized and professional website in order to promote, sell and provide more information on the internet about our services to current and potential clients.

 Strategies

To achieve our business goals, our agency’s team, Visible One, have developed a well-thought-out marketing plan and strategy for the website project. Visible One aligned their strategies and techniques to meet our expectations, and set out below is the process on how our website was successfully built.

Web Design

  • Content Strategy / User Experience
  • Copywriting
  • Responsive Design
  • Appointment & SMS Notification System
  • Custom Web Development
  • API Integrations

Digital Marketing

  • Campaign Strategy
  • Landing Page Design
  • Facebook Marketing
  • Search Engine Marketing

Phase 1: Website

Mobile First

As more users access the web from mobile devices than that of desktop, we strongly believe in design and function. Thus, Visible One built our website without compromising the solid principals of responsiveness, usability, search engine optimization, and value for our customers. They have developed a responsive website for us that work perfectly for users across every device from iPhones through to Tablets.

Design

Visible One presented layout and visual illustrations that best describes our unique qualities and brand message. Our website has been designed with clean and attractive design, easy software, intelligent marketing and reliable support.

Copywriting

Visible One’s marketing team collectively worked on our keyword research and created compelling content for our pages, based on the information we provided, that does not only speak directly to our web visitors, but Google loves too.

Development

Before the project started, Visible One analyzed the details in order to offer us the right combination of platforms, programming and online strategies that are best suited to our objectives. Not a piece of creative were published until it has been approved by us.

Appointment & SMS Notification System

As a beauty care, providing clients to enroll in advance is important. That’s why our website has an installed clean design and easy to use Appointment & SMS Notification System that fits our business well. The system allows clients to find a convenient time for their appointments, book the time slot and even pay for the services.

Social Media Integrations

Our website and social media works seamlessly together to boost our website, and strengthen potential customer relationships and promote our online brand successfully.

Phase 2: Digital Marketing

Promotion
Special Beauty

Considering Visible One’s commitment on helping us to grow successfully, the website project was only the beginning. Through multiple digital campaigns and continuous website optimization strategies—they helped us reach our current and potential customers through multiple channels to quickly spread the word of our business.

Doubled
Website Traffic

38% Customer
Sign-Up
43% Increase
In Page Likes		 Increase True Beauty Care

Campaigns

We worked closely with Visible One to present our business goals so we can let them create campaigns that will be as successful as possible for our business form creating brand awareness to creating revenue.

Facebook Management

With the right strategies and techniques, Facebook allows us to reach our target audience, start engaging with them, and convert them into customers. As Visible One is highly specialized and have years of expertise in managing Facebook pages for its clients, they handle the details so that we have time to run our business. They monitor and provide customer service to inquiries, feedback and comments, and track improvement and conversion, as well as handling aspects of our social media campaigns.

Website Optimization

Once a website is up and running, it often needs to be well-maintained. A well-maintained website need time and effort to keep it up to date with the most relevant and fresh information about the products and services we offer that would result to a better user experience. Thanks to Visible One because they made sure that our website is regularly maintained, updated and remains fresh and functional.

The Results

We are completely satisfied on how the project went well. Our website has been completed with all the features we need. Visible One’s commitment to build and develop our website is just a part of the service, they also provide a 3-month support and follow up. They made us sure that we love the finished website design and that they met our business goals and objective, which delivers measurable results.

About Visible One

Visible One is an experienced and passionate group of web designers, web developers, project managers, writers and artists. Every client they work with becomes a part of the team.

They are dedicated to ensure that the outcome of all their work is an astounding success to create long-lasting relationships with all of their clients and to produce web solutions and digitally-driven results for all kinds of businesses. For them, failure is not an option. They bring businesses to the next level with their digital marketing expertise.

Services

Digital Marketing Solutions, big and small.

Whether you have a large company, or simply selling a single "product or service" ... Visible One have a solution for you.

Get In Touch

Contact Visible One

Bill Ko
Mobile: 8484 9948
Phone: 6248 0838
enquiry@visibleone.com.sg
www.visibleone.com